Saturation strategy Essay Example

Saturation strategy Paper Michael Bergdahl (2004) had mentioned that focusing on providing the right products and outstanding customer service to your targeted customer is really the key to the retail ballgame. All associates work for the customers who buy our merchandise. In fact, the customers can fire everybody in our company. And they can do it by simply spending their money somewhere else. The greatest measure of our success is how well we please the customer, Our Boss. Sam Walton, Founder of Wal-Mart  Sam had a famous saying: Please show your customers the eight teeth.In Sam seems only a smile to reveal the extent of eight teeth, can be called a qualified service with a smile. Sam also taught staff: When customers come from within 10 feet of you, you have to look at the customers eyes and gently encourage him to give you advice and help.This one is summarized as ten feet attitude, Wal-Mart employees as guidelines. (Wal-Mart: No secret to success, 2002) Wal-Marts customer first principle is famous, it is well known two provisions: the first article: customer is always right; the second provides that: If the customer is just wrong, please refer to the first! More distinctive, Wal-Marts customer relationship philosophy is the customer is the employees Boss. (Rahman, 2008)  A happy environment for customers in Wal-Mart can be regarded as a marketing perspective strategy which works on the customers philosophy.  Matt Haig said that the ultimate key to Wal-Marts success is scale. Wal-Mart is usually double and sometimes triples the size of its competitors stores. This enables Wal-Mart to buy products in very great bulk, and therefore make the prices per item cheaper. The big stores equal big discounts from suppliers equal low prices for customers. We will write a custom essay sample on Saturation strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Saturation strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Saturation strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Wal-Marts market saturation strategy is beat one of the business strategy. The so-called market saturation strategy, that is, within a certain time and certain to quickly layout to maximize the number of stores, quickly saturated the market; do not leave any chance to the opponent. Wal-Marts approach is to each place to intervals of 20 miles or so, Wal-Mart stores full of dense, so that to the retail market becomes saturated. This will prevent foreign companies to enter, but also give full play to the efficiency of distribution centers, reducing picking costs (Pharmacy business strategy: to Wal-Mart school of business management pharmacy, medicine, medicine pharmaceutical industry, nd). Moreover, Wal-Mart goes to global to expend its scale. Wal-Mart began operations in the worlds most populous nation in 1996, opening a Wal-Mart Supercenter and a Sams Club (John Yunker, 2002, p 551). Since 1991, Wal-Mart from the United States to expand overseas, has been vigorously promote globalization. In 1993, Wal-Mart the number of overseas stores only 1% of all stores by the year 2000 has grown to 25%, two years after and increased to 27%. From 1996 to 2000, the companys sales grew 27% in overseas business. Even if the global economic downturn in 2001 and 2002, the company operating overseas sales to 17% contribution. (Wal-Marts Globalization and Localization, 2003) Now, Wal-Mart which 25% of its stores are located outside the United States, yet were in only nine countries, and Wal-Mart, like most major companies, is just getting started (John Yunker, 2002, p 551). As globalization is now a not reversible trend, Wal-Mart goes to global scale is a wise investment for its long term success.  Conclusion  Wal-Mart now is the biggest retailer in the world, the success factor as a marketing perspective strategy includes the price, products, promotion, service, scale.  Although Wal-Mart has met problems such as at the beginning of globalization, (In the late 1990s, Wal-Mart decided to open stores in Germany as part of their strategic growth initiative, however it failed because of the different culture (Kyle Lundby, Allen I. Kraut, 2008, p 564).), it came over, which I think is the most important factor for Wal-Marts success. Discuss the management actions you would suggest to Wal-Mart in order for the company to operate more effectively and efficiently.  As we know planning is a process that managers use to identify and select appropriate goals and courses of action. There are three steps in planning process: deciding which goals the organization will pursue; deciding what courses of action to adopt to attain those goals; deciding how to allocate organizational resources to attain to those goals (Golding, N, 2009). As one of the worlds largest retailer, Wal-Mart has grown to be an immense success among American consumers. In order to operate the company more effectively and efficiently, Wal-Mart should do more works on their planning. Firstly, based on the mission of Wal-Mart which is to offer low prices than other retailers with high quality and maximize returns for the benefits of its shareholders and employees, managers should make more strategies to improve on the sides of the quality of their selling products and the returns for the benefits of its shareholders and employees. On the side of high quality of selling products, Wal-Mart should purchase the high quality products from the suppliers. Nowadays, more and more customers like to purchase things in the international chain stores. They think the international chain stores have higher quality guarantee. So Wal-Mart should not only focus on the low prices, they also should guarantee the quality. Wal-Mart should introduce some goods and services that other retailers do not have. Like the retailer Tesco in the world, they provide many goods and services that other retailers do not have; they now have many supermarkets in the world. Secondly, Wal-Mart should do more planning on the management of change. There are some problems such as people, structure, or technology in the organization. Then, managers should plan any alterations in them. Depending on the strategies, it requires the use of different structures because a differentiation strategy needs an organic structure for better control. However, after the managers develop the plans, they should do more works on coordinating the activities. Wal-Mart manager can hold some meetings to discuss the advantages and disadvantages of these plans. The workers should be done carefully because they are the last step to act the plans. With these jobs dome, the managers of War-Mart managers can bring into effect.  These management actions with good planning could be strategically utilized or adopted by Wal-Mart so as to improve the operations of the company.

The Top 10 Secrets of All Nurses

The Top 10 Secrets of All Nurses Everybody job has secrets, but the club of nursing is one with a shared language and camaraderie more intense than most professions. Here are 10 things nurses never tell their patients. 1. They’re poopedTheir feet are aching. They’ve been on rotating shifts with high stress and very little sleep. They probably haven’t had a regular sleep routine since adolescence. And they never seem to go home! No matter how tired you are, a nurse is probably more fatigued.2. Handing out pills is not so simpleBy the time your morning meds get to your bedside, you may think it’s just a matter of downing the contents of that little plastic cup. But the nurse who prepared them also prepared meds for dozens of other patients. And for each one, had to double-check the name and purpose of each drug, plus any contraindications and special dosages, and then acquire each drug (sometimes from the pharmacy, sometimes requiring calls to your physician). So be patient and grateful nex t time you chug those pills.3. They don’t just blindly follow rulesSometimes a nurse, because of experience and expertise, might bend a directive ever-so-slightly if he or she is sure it isn’t in your best interest. Remember, nurses spend a whole lot more time with patients than doctors typically do. And they’ve seen everything before.4. They get sickThough they’ll never show it, they spend all of their time around your germs and are just as susceptible, if not more so, given their schedules! No nurse will put a patient in danger when contagious, but plenty of nurses do their jobs when they aren’t feeling 100%. They’ll care for you even when they neglect themselves!5. They have families who need them, tooYour nurse could have a sick kid at home or a sick family member in the hospital the next town over. They’ll give you 100% because it’s their job to care for you, even when they go home and care for someone else- and probably w ish they could be doing that full time instead.6. They see you as a personYou’re not just a case file to a nurse. Often you might remind them so much of someone in their lives- a parent, child, or friend. Even if you or your case don’t perfectly resemble their favorite uncle Joe, they’ll often be struck by some personal connection or will identify with some aspect of you or your treatment.7. They fight for youYou’ll never know it, because it isn’t very nurse-like to boast of such things, but nurses are constantly going to bat for their patients. If they disagree with a doctor or they want to make you more comfortable, they’ll do everything they can to set things right.8. They don’t want to lose youWhen things go scary and the crash cart rolls out, nurses are terrified. They may not show it- in fact, they operate like elite officers to move efficiently and perfectly through the life-saving steps they’ve been trained to take. But inside, they’re panicking, and utterly relieved when you pull through. Nurses never want to lose a patient. Never.9. They take their work homeEver heard a nurse promise to pray for you or your loved one? That’s not an empty threat. When they’re home and off the clock, chances are they think of you from time to time and wonder how you’re doing. If they’re worried enough, they’ll probably call a colleague to inquire.10. They very likely have had a rough dayIf your nurse seems distracted, it’s not that he or she doesn’t know what’s going on with you or that you’re getting sub-par care. Nurses deal with many, many patients at a time–and due to the nature of the job, many of those patients are very sick. Your nurse might have even lost a patient that day. Yes, nursing is their job, but they’re human, too, and helping sick people day in and day out can take its toll. Have empathy, and know your nurse is d oing the best she/he can.About all other things, it’s safe to say, nurses are an open book.

Marbury vs. Madison Case Essay Example | Topics and Well Written Essays - 500 words

Marbury vs. Madison Case - Essay Example Some legal scholars have accepted the legitimate reasoning of Marshall while others remain to challenge the decision he made toward the Marbury vs. Madison case. Alexander Bickel question John Marshall ruling, Bickel argued that Marshall Verdict in advocated justice for Marbury vs. Madison case was unconvincing and power-driven interpretation of jurisprudence. Marshall recommended that the Supreme Court had an outright obligation to strike-down every rule it discovers violated the constitution. â€Å"It is emphatically the province and duty of the Judicial Department to say what the law is" Bickel foresees that consenting the constitution to mean whatever the Supreme Court perceives to be right might turn the constitution into a mere document in the hands of the judges. Consequently, judges may twist and shape the constitution into any form that delights them rather than giving the legal decision that will facilitate court attaining decision that depict legitimate, fair and just rul ing. Alexander Mordecai Bickel puts evidently that the aim of John Marshall was using federalist tactic to craft a strong central government over the opposition of Jeffersonian who was alacritous to have a resilient state government. Therefore, John Marshal used the case to establish the Supreme Court as center of power, proficient at overruling the legislature, the president, and the state. Bickel believed that allowing Supreme Court to dictate the constitution might turn it susceptible as judges may desire to shape and twist the constitution towards their lusts, personal gains and egotistical interests2. It is important that Alexander Bickel’s notion is taken into consideration to circumvent future judges from using their positions for personal interest. Conversely, Supreme Court remained to be a vital constitutional independent branch, but it has to incorporate other institution such as congress, and the state interest thus fashioning a holistic relationship for sustainabl e governance of the country.

Article Reviews Essay Example | Topics and Well Written Essays - 500 words - 2

Article Reviews - Essay Example He brought with him a young boy and though it was too late, the judge allowed him to be sworn in to stand up for Good. The boy said he had seen it himself. The accuser had lied about the knife mysteriously breaking. The accuser was in trouble for lying to the judge. But Sarah Good , the alleged witch, was still sentenced to death. This became the start of something strange: a witch hunt. All people who seemed to be able to conduct something â€Å"magical† were hunted and it was throughout all of the New England states in America. An author Cotton Mather, had seen the effects of the people who were afflicted with this witchcraft. Blistered with fire, pins stuck into their flesh by invisible hands, convulsions, and scalded with hot water; these were just some of the claims of accounts afflicted upon people who said that they were affected by the witchcraft. Peoples only escape from conviction was to tell the truth, which was actually sometimes a lie. Many people died because they were found to be suspicious people; people of the devil. The author wrote this article to tell about the trials and oddities surrounding the Salem Witch Trials. It was a narrative telling about particular instances in trials and tribulations that described what it was like in New England during the time when everyone was out to chase and destroy whomever they thought practiced witchcraft, magic labeling them witches. This article was written as a news story that appeared in the area newspaper in Baltimore, Maryland in the mid 1800s to tell the story of how the hunt and execution of witches came to begin. The article originally began with the narration of the story of Sarah Good. But in this article, she was merely an example of what others had to expect if they were suspicioned of conducting witchcraft. The author barely touched on all of the occurrences during the

Logically Social Essay Example for Free

Logically Social Essay The article is titled â€Å"Logically Social† on which it tackles the role played by Logic in mans social being. As I study mans social being, I have learned that it will involve language, the fundamental tool for communication. A good example is a relationship between speakers and listeners whereas the speakers must establish the truth of what they say and express and uses reasoning as a way of relating to listeners and the listeners play their part by understanding the message we receive and like the speakers they use reasoning as the means of analyzing the intended meaning of the speaker. Reasoning is one of the objects of study in Logic, which is a fundamental learning to me. I also learned that Logic constitutes two basic types of reasoning, the inductive and the deductive which are both necessary for the correct understanding of a matter. I’m enlightened that under the province of logic there is a hodgepodge of studies under the realm of reasoning: the criteria for our arguments to be valid, the conditions for the statements become true, the fallacies we commit, the norms in properly defining terms, and the way to eliminate ambiguity and vagueness in our expressions. I can also tell that Language is Logic because it prompts us the proper usage of language and it is an objective standard that work in authentically effective communication. I’ve been made aware that logic facilitates the option of choosing among ambiguous, vague, or definite terms that are useful for every call of usage. Like poetry, we must use vague or ambiguous terms for aesthetics. Also when clarity is of prime concern, it must use well defined or exact terms. As I read through I’ve observed that logic plays a big role in the grammatical construction of sentences; good usage of logic means a choice between misleading or precise sentences. I’ve learned that misleading sentences falls in two categories: vague and ambiguous. Ambiguous sentences are those that have two or more meaning and it’s vague when its meaning is not determined with precision. Now I learned that an argument is basically a group of statements, one of which is the conclusion and the rest are the premises. Upon learning I also procured the two kinds of argument based on the two kinds of reasoning that: deductive and inductive. A reasoning or argument is deductive if the premises claim to give conclusive grounds for the truth of the conclusion, or if the premises claim to support the conclusion with necessity. Deductive argument is therefore either valid or invalid. I have learned that to make a deductive argument valid, the premises that should be assumed are true. It will be inconsistent and self-contradictory to accept these premises but deny its conclusion, because the conclusion necessarily follows from the premises. I have also acquired the meaning of invalid deductive argument, where the conclusion does not follow necessarily from the premise/s. I have also learned that when you reason inductively on the other hand, you infer a general conclusion from a collection of particular facts. Whereas deductive argument is either valid or invalid, inductive argument is either reliable or unreliable. I have known for the fact that inductive reasoning to be reliable; the conclusion must be based on ample amount of individual representative instances. I must be aware not to confuse inductive argument with invalid deductive argument because its difference between deduction and induction is not the difference between good and bad reasoning, but between two ways to support the truth of conclusions. I’ve learned that when creating argumentative paragraph in writing or speaking, logic prescribes that we can use both valid deductive and reliable inductive argument. To sum all this up, what logic warns us from, when it comes to using arguments is the use of invalid deductive and unreliable inductive argument.

Planning and Strategy Essay -- Business, Planning

In any retail operation or company, planning is a very important factor for the success of any endeavor in that it involves the actual anticipation and organization of what needs to be done and how it should be done to reach an objective.(Retailing, pg.40) Strategic planning involves a company or firm to adapt its resources to the actual opportunities and possible threats of the ever-changing retail environment, and, if used properly, a good strategic plan can help retailers achieve and maintain a beneficial balance of its resources and possible opportunities to come. There are, in fact, four major components in proper strategic planning that could assists any retailing company in achieving their goals which are to develop a mission statement, define specific goals and/or objectives, identification and analysis, and to develop a basic strategy. (Retailing, pg.42) I aim to determine, analyze, and document how a fast-paced, up-and-coming retail establishment by the name of Citi Tren ds, which is a fast-growing, value-priced retailer of urban-style fashion accessories and apparel chain store for today’s urban families, implements these particular strategic planning techniques into their operations management and business objectives. Citi Trend’s mission statement is as follows, â€Å"Citi Trends is the go-to place for incredibly low-priced, real urban brands and urban-style fashion for the whole family. You'll find Rocawear, Apple Bottoms, Coogi, Dereon, Akademiks, Mecca, Baby Phat, Ed Hardy and more for up to 60% off mall prices. As of this minute, we have over 480 stores in 27 states. As of May 2005 Citi Trends became a publicly traded company on the Nasdaq exchange with the symbol CTRN. Citi Trends' headquarters are located in hi... ...ring that their customers gain efficient circulation through their merchandise. (Retailing, pg.498) This type of environment is ideal for Citi Trends in that it provokes customers to wish to browse, and Citi Trends has strategically placed signs to provide its customers with cues as to where each department begins and ends. Citi Trends has been in the apparel retail business for over 58 years now with over 480 stores operating throughout 27 states in the United States. They have proven that they know how to adapt resources to their opportunities and are aware of and handle any and all possible threats to its company’s objectives. With their good strategic plan they were able to adapt to an ever changing retail environment to be able to achieve and maintain a certain balance of its resources; thus positioning themselves for accelerated and profitable growth.

Normative Ethical Theories

NORMATIVE ETHICAL THEORIES Objective †¢ Discuss the normative ethical theories L2: Normative Ethical Theories Beliefs about how people should behave can be classified into at least 2 major categories: Teleological theories (Consequentialism) Right actions are those that produce the most or optimize the consequences of one’s choices. Behaviour is ‘ethical’ if it results in desirable behaviour 1. 2. 3. 4. Ethical egoism Ethical elitism Ethical parochialism Ethical universalism Deontological theories (Duty and Rights) Duties are set down as rules which must be followed. Rights are behaviours that a person expects of others.Actions are intrinsically right or wrong regardless of the consequences which they produce. 1. Theological ethics 2. Rationalism 3. Social contract theory Ethical Egoism †¢ Based on the belief that people should act in a way that maximises the ‘good’ of the person making the decision. – For e. g. ethical egoists would not stop to help the victim of a road accident if that would make them late for a dinner reservation. They are not concerned with rules or accepted behaviour but behave in a way which is in their own interest. †¢ Hedonism: Ethical behaviour for hedonist would be that which gratifies a desire for pleasure and minimises pain.Ethical Egoism †¢ Adam Smith: – Advocated the pursuit of maximum self-interest. – Believed that such a policy pursued by individuals would lead to the maximisation of society’s interest. – An invisible hand restrained the individual from behaviour that would damage the interests of society. †¢ Milton’s Friedman’s Restricted Egoism: – â€Å"There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open nd free competition without decept ion or fraud†. – Suggests that the behaviour of individuals seeking to maximise their selfinterest should be constrained by the law and the conventions of competition and fair play. – Would not allow breaking the law or the violation of accepted codes of behaviour in pursuing self-interest. Ethical elitism †¢ Suggests that society is stratified and that ethical behaviour should maximise the interests of only the top stratum or the elite. Examples: – (a) Sending thousands of soldiers to their deaths in a battle would be ethical behaviour if it improved the general’s reputation, – (b) The dismissal of a ‘mere’ accounts clerk to protect the reputation of the accountant would be regarded as ethical behaviour by a society that subscribed ethical elitism. Ethical parochialism †¢ Assumes that ethical behaviour should protect the interest of the individual’s ‘in-group’. – The ‘in-group’ c ould be the individual’s family, friends, professional associates, religion, gender, etc. Ethical parochialism would regard lying to protect a family member as ethical behaviour. Similarly preferring as employees former students from the employer’s old school. Ethical universalism (John Stuart Mill’s utilitarianism) †¢ Suggests that ethical behaviour should be concerned with the good of all people and that individuals are all of equal value. †¢ Any behaviour which pursues the interests of an individual at the expense of others would be unethical. †¢ Mill modified Bentham’s theory. Bentham argued that when individuals seek to maximise their utility, the community’s utility is also maximised.Mill’s greatest happiness principle meant that an individual should not act to maximise personal utility but the utility of the community as a whole. Ethical universalism (John Stuart Mill’s utilitarianism) †¢ Moral principle of utilitarianism: Persons ought to act in a way that promotes the maximum net expectable utility, that is, the greatest net benefits or the lowest net costs, for the broadest community affection by their actions. †¢ An extreme example: This theory would accept an individual being killed to save the lives of many others.Although the individual who was killed suffered a considerable loss of utility, the increase in the utility of those who survived more than compensated for that loss. †¢ Mill’s utilitarianism is regarded as the most acceptable of the teleological theories – replaces blatant self-interest. Theological ethics †¢ Relies on religion, where rules must be followed as set down, as established by God. – It is God’s command that we should behave in certain ways. Conforming to God’s rules is ethical. – It provides a powerful set of duties for people. Strictest interpretation: requires compliance with God’s rules rega rdless of the circumstances or consequences. – However, faith or beliefs are not universal, with many different religions and varying degrees of faith with each religion and interpretation. Rationalism Immanuel Kant †¢ Sought a simple maxim based on a reason or rationality that would provide a rule for a general duty which would override all others. He suggested the categorical imperative as a universally valid ethical law, i. e. †¢ Act as if the principle from which you act were to become through your will a universal law of natureImmanuel Kant †¢ First Maxim Note: Categorical imperative – it is absolute and does not allow for any exceptions Maxim – is an implied general principle underlying a particular action. †¢ The categorical imperative is a philosophical formulation of the Christian Golden Rule: ‘Do unto others as you would have them do unto you. ’ Thus to decide whether a contemplated action is ethical, the categorical im perative must be applied to that action. For e. g. a person who is about to break a promise must ask, ‘Would I desire a law which says that everybody may break promises if they so choose? If the answer is ‘No’, then the proposed action is unethical. †¢ Act so that you treat humanity whether in your own person or in that of another, always as an end and never as a means only Immanuel Kant Second Maxim †¢ People should not be ‘used’ to achieve an end no matter how worthy that end may appear to be. The end does not justify the means. †¢ Kant proposed that applying these maxims to every proposed behaviour would lead to ethical behaviour. †¢ Kant strongly implies that perfect duties are always obliged to be followed such as telling the truth or keeping a promise,William Ross’ Prima Facie Obligation †¢ Ross, in contrast to Kant, refused to accept these duties as absolute or prevailing without exception. †¢ Argues that th ey are prima facie duties which means that they are moral imperatives that should apply most of the time under normal circumstances. †¢ A prima facie obligation is a conditional one that can be superceded by a more important, higher obligation, usually under very exceptional circumstances. William Ross’ Prima Facie Obligation Ross’ Seven Basic Moral Duties on Moral Agents †¢ One ought to keep promises and tell the truth (fidelity). One ought to right the wrongs that one has inflicted on others (reparation). †¢ One ought to distribute goods justly (justice). †¢ One ought to improve the lot of others with respect to virtue, intelligence, and happiness (beneficence). †¢ One ought to improve the lot of others with respect to virtue and intelligence (self-improvement). †¢ One ought to exhibit gratitude when appropriate (gratitude). †¢ One ought to avoid injury to others (non-injury). Social contract theory †¢ Assumes that there is a s ocial contract between the individual and the state which requires both to perform certain duties and gives to both certain rights. A ‘social’ contract is an unwritten agreement based on custom and accepted without dissent. †¢ A failure to perform the duties implied by the social contract would be unethical behaviour. It suggests fairness and equality, and relies on cooperation. – For e. g. by observing the road rules, one surrenders certain personal liberties in the hope of receiving safe road-driving conditions in return. – Another e. g. : If society wishes to receive well organised and skilful professional services, it must be prepared to relinquish a certain degree of autonomy and grant professionals special privileges of autonomy and power in return.